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Featured Article
Wednesday, September 8, 2010


Industry Focus
When cultural values interfere
with globalized e-learning


ANDREA EDMUNDSON

I recently reviewed an e-learning course for a US company that wanted to redesign it to sell in a European country. The course included a video of interactions between leaders in a multinational company, including a young female CEO. Almost half the actors were black Americans, and the remainder represented a mix of Asian and Anglo characters. This proportion of ethnic representation was not really a surprise because the video correctly represented the cultural mix of the large, multicultural US city in which the video was cast. However, the e-learning company wanted the course redesigned for a European country in which less than 1% of the residents had dark skin and less than 10% of executives were female ... To read this entire article you must be a MultiLingual subscriber. For immediate access to the current issue, subscribe to the digital version. Already a subscriber?


Above excerpt taken from the June 2010 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe

June, 2010


 
     

 


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